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SUCCESS STORY: DEVELOPED RECRUITMENT STRATEGY FOR THE FRESH AIR FUND WHICH EXCEED GOAL BY 4X
Company Profile: The Fresh Air Fund’s mission is to provide underprivileged New York City children with a summer experience. Since 1877, the Fresh Air Fund, a not-for-profit agency, has provided free summer vacations to over 1.7 million of New York City children from disadvantaged communities. Each year, thousands of children visit volunteer host families in 13 states and Canada through the Fresh Air Fund’s Friendly Town program or attend its summer camps. The Fund owns five camps in upstate New York. Each summer, 3,000 children enjoy Fresh Air camps.
Situation: In 2007, the Fresh Air Fund desired to extend its outreach to the Chinese community. The Fresh Air Fund asked the Pao Principle to create and develop its first ever Chinese community outreach program.
Solution: The Pao Principle worked alongside the Fresh Air Fund’s Outreach Director to:
| • | Understand the experiences of past Chinese child campers via interviews with the participants and their parents |
| • | Leverage these past participants as ambassadors for the Fresh Air Fund Program |
| • | Connect with leading members of the Chinese community to obtain their support and help |
| • | Develop and implement a grassroots program to increase visibility and awareness of the Fresh Air Fund to the New York City Chinese community |
Results: The Fresh Air Fund’s Executive Director set a goal of recruiting 50 children. The Outreach program exceeded these goals, giving 200 Chinese children the opportunity to enjoy a Fresh Air Fund summer experience.
Copyright 2011