THE 8 PAO PRINCIPLES:
Our eight principles have proven to be key to success. In the Chinese culture, the number eight represents good luck and good fortune.

1. Non-traditional thinking is the path to new growth.
2. Whole-brain thinking is a must since right brain creativity is useless without left brain logic.
3. Branding with Numbers is the only branding that matters.
4. We can only know our client’s issues and strengths by living them. You must know the landscape intimately to draw a good map.
5. We work with our clients and not just for them. We take ownership of implementing our solutions.
6. Never ask of anyone what we won’t do ourselves.
7. Do the three most important things very well before moving on to number four.
8. Focus first on those efforts that provide the most return but always keep a 360 degree view.

The 8 Pao Principles