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PATRICIA PAO:
A Harvard Business School graduate, Patricia has over 20 years of experience in the luxury goods, beauty and retail industries. Her client list reflects her company's diversity and spans a wide industry range including consumer package goods (Clorox, Epson, POM Wonderful), luxury goods (Natori, Oscar de la Renta, Cartier, the Qatar Luxury Group), beauty (Avon, Guerlain, Elizabeth Arden, Peter Thomas Roth Clinical Skincare, June Jacob’s Spa Collection, Garden Botanika, Purlisse, Amenity, Puig N.A., Renée Rouleau, Purple Lab), specialty retailers (David’s Bridal, After Hours Formal Wear, Priscilla of Boston, Waterworks, Ann Taylor, Urban Outfitters), media (Time Inc.), pharma/biotech (Photocure, Weifa), oil/gas (AGR Petroleum), venture capital (J.Christopher Capital) and not-for-profit (The Fresh Air Fund).
It’s easier to identify the desired end goal than to figure out how to get there. Patricia excels at figuring out how to make companies grow profitably. She knows how to quickly identify and solve issues which inhibit companies from achieving their goals. Her efforts have consistently resulted in doubled sales and substantially increased profits and company-specific metrics within six to eighteen months. Every client project she has worked on has generated a minimum 10X ROI.
The following are a few highlights from projects Patricia has completed in the past 24 months:
| • | Created and developed a new cosmetic treatment to be sold in U.S. dermatologist offices - sales are projected to be $20 million by year three |
| • | Built a facial skincare line from concept to launch for a Nordic-based pharmaceutical company - line to be launched in September 2011 |
| • | Identified two major initiatives for a national bridal retailer, representing $130 million in incremental revenue |
| • | Developed a strategy to reverse sales declines for a skin care line - sales doubled within 16 months |
| • | Developed a strategic plan for a major beverage company, commercializing their technology into the skin care market |
| • | Doubled sales for a major women’s specialty retailer by enabling them to successfully enter the bridal/special occasion segment |
Patricia’s 11 years of beauty industry experience has enabled her to develop a deep set of product development, sales and marketing skills in color cosmetics, skin care and women’s fragrances. She successfully repositioned, repackaged and reformulated core color lines for two different cosmetic giants, Elizabeth Arden & Avon, resulting in millions of dollars in incremental sales and profits. While at Elizabeth Arden, Patricia created and led the development of major fragrance brands, generating hundreds of millions of dollars in annual sales. At Avon, Patricia identified and acquired the rights to an innovative proprietary ingredient technology for the ANEW franchise. The ANEW skincare franchise consistently ranks as one of Avon’s top three brands.
A first generation Chinese American, Patricia is an expert on the beauty and luxury goods sectors in mainland China. Her firm, the Pao Principle, recently completed proprietary research among high net worth mainland China luxury buyers of handbags, watches, fine jewelry and beauty products. Notably, she was the first to see the how changing psychographics resulting from China’s “one-child” policy have impacted the Chinese consumer’s buying behavior of luxury goods. Importantly, her study provides quantitative insights regarding how to motivate mainland China high net worth consumers to purchase more luxury goods. For further information about Patricia, the Pao Principle and their luxury goods and beauty studies, please see either www.paoprinciple.com or www.chinaluxurypanel.com.
Patricia received her MBA from the Harvard Graduate School of Business Administration and her undergraduate degree from the University of California at Berkeley where she graduated summa cum laude.
Copyright 2011