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SUCCESS STORY: SUCCESSFULLY GUIDES BEAUTY ENTREPRENEUR OUT OF A THREE YEAR SLUMP IN LESS THAN TWELVE MONTHS
Company Profile: Renée Rouleau is a trusted skin care expert and esthetician who has been helping men and women of all ages attain glowing, beautiful skin for more than 20 years. While her Plano, Texas salon was consistently profitable, her revenues had leveled off and for three years she had not experienced any growth.
Situation: Renée Rouleau engaged the services of the Pao Principle to create and implement a roadmap designed to bring her business to the next level. The short term goal was to profitably enable the business to achieve $1 million sales by the end of 2008 with the goal of increasing sales and profits by a minimum of +10% in 2009.
Solution: The Pao Principle:
| • | Developed and executed “Celebrity” strategy establishing Renée Rouleau as the “go-to” esthetician in Dallas. Celebrity following includes: Lisa Rinna-Actress, Jessica Simpson-Singer, Jordin Sparks-American Idol, Sean Avery-Athlete |
| • | Established secondary location, “One Arts Plaza” to leverage Dallas demand and provide a marquis location to execute her celebrity and marketing outreach strategies |
| • | Expanded marketing outreach efforts to generate incremental “win-win” promotions and events in partnership with hotels without spas and local area businesses |
Results: Renée Rouleau achieved her million dollar sales goal by the end of 2009. Importantly, Renée Rouleau achieved a +10% increase in sales and profits by the end of 2009. She continues to use the Pao Principle's roadmap to generate profit and revenue growth.
Copyright 2011