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SUCCESS STORY: CREATION OF A QATAR-BASED LUXURY GOODS COMPANY
Company Profile: Her Royal Highness, Sheikha Mozah, is the consort of His Highness, the Emir of Qatar, Sheikh Hamad bin Khalifa Al Thani. Her Highness shares the Emir's vision to make Qatar a prosperous, developed and sustainable society. She has been instrumental in setting up centers of excellence to enhance opportunities for the people of Qatar and to build the nation's resources in regard to education, science, community development, health and other areas.
Situation: Her vision was to create a leading luxury brand that would be based in Doha, Qatar. The goals of this venture were to 1) provide employment and training for Qatari citizens and 2) identify and launch Qatari design talent.
Solution: The Pao Principle was hired to create a comprehensive business plan to support the creation of a Qatar-based international luxury goods company. Specifically, we worked with the CEO of this project to create a roadmap which addressed the following areas:
| • | Brand Positioning and DNA | • | Design and Supply Chain Strategies |
| • | Brand Name and Identity |
• | Distribution Strategy |
| • | Product Assortment and Pricing |
• | Marketing, Media, and PR plan |
| • | Competitive Analysis |
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| • | 5-Year Financials including P&L's, cash flow, capital expenditure and deprecation/amortization analyses |
Results: Business plan was approved and currently in the process of being implemented
Copyright 2011